Today’s video clip focuses on confronting uncomfortable business facts and calculating business #risk from customer losses associated with reopening your small business.

Will you lose customers to ACTUAL death or SALES death?

EVERY business is impacted by a DEATH calculation.

It's always been there. The difference between inactive and active customers. It is important to understand your small business’ death calculation now more than ever.

Many small businesses before #COVID-19 had stagnant or moderate incremental growth because of no clear customer segmentation. Who is your business’ ideal and most profitable customer? What is their average buy? How often? And how much does it cost YOU to sell to THEM?

If you didn’t know it before, not knowing it now makes the likelihood of losing more customers on top of density rules and #coronavirus fear that much more of a risk to your business.

Have you weighed the risks to your business of:

1. Customers who won't shop (Return)

2. Customers who won’t take health precautions and worst yet

3. Customers who threaten or intimidate employees for enforcing health and safety. (Are these even enhanced skills and training you’ve provided to your employees?)

Can you afford to lose customers, lose employees & face increased liability risk?

In the absence of clear health and safety policies, customers are left evaluating THEIR risk before returning to YOUR business.

Too strict or too lax policies can cost you customers, employees and invite additional liability.

Not sure where to start? Give us a call.